Connected Strategy, page 24
We wouldn’t have been able to write this book without the support of many. First of all, we’d like to thank all our MBA and WEMBA students and Executive Education participants at Wharton who over the years have pushed our thinking and forced us to reevaluate how firms create and sustain competitive advantage. The second big thanks goes to Melinda Merino from Harvard Business Review Press, who believed in our project and has given us tremendously helpful feedback throughout the writing and publication process.
We received very valuable research assistance from Matthew Dabaco, Sunil Gottumukkala, Bryan Hong, Jeni Incontro, Ajay Jagannath, Pragna Kolli, Tony Li, Peter Mahon, Josh McLane, Venkat Mendu, Nikhil Nayak, Rohith Ramkumar, Alexandre Teixeira, and Hicham Zahr. Thanks also to four anonymous reviewers who had many helpful suggestions. We are very much indebted to Arik Anderson, Leah Belsky, Carter Cleveland, Justin Dawe, Steven Dominguez, Nick Franklin, John Hass, Josh Hix, Jeff Hurst, Stephan Laster, Sarah Mastrorocco, Eric Merz, Jennifer Neumaier, Florian Reuter, Sonesh Shah, Garth Sutherland, Rambabu Vallabhajosula, Greg Wallace, and Tom Wang for discussing their connected strategies with us. Very valuable editorial help was provided by Angie Basiouny, Greg Bates, Michelle Eckert, and Katherine Fitz-Henry, and Deborah Watson who performed some last-minute heroics. Special thanks are due to Adam Grant, who has graciously shared with us his extensive learnings concerning the publishing experience. Finally, we are very grateful to the Wharton School and the Mack Institute for Innovation Management for financial support.
Nicolaj Siggelkow, Connected Strategy
